Published on May 30, 2014
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If two cognitions ar discrepant, we can simply change one to make it consistent with the other. Or we can change each cognition in the direction of the other.
If two cognitions cause a certain magnitude of dissonance, that magnitude can be reduced by adding one or more consonant cognitions.
Since the discrepant and consonant cognitions must be weighed by importance, it may be advantageous to alter the importance of the various cognitions.
The material above is the background reading for the Cognitive Dissonance Lab. These are excerpts from Frederick M. Rudolph¹s page on Social Psychology. For a more detailed discussion on cognitive dissonance and related theories, visit http://www.mindspring.com/~frudolph/lectuires/SOC/soc1.htm
*Note: You may want to turn down the volume between 0:13 - 0:40 to avoid listening to loud electronic music; Other than that the video is highly informative!
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January 3, 1981
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