By Adam Roper -
June 10th 2016
The internet is supposed to be a bastion of hope for the free exchange of information and ideas. People flock to it in the hopes that they will find the latest news without a biased slant or share their beliefs without censorship.
Oh, and to watch funny animal videos too (actually, mainly to watch funny animal videos, and there’s no shame in that). But is the Internet really the pure, unadulterated, bias-free, uncensored place that it should be?
On Thursday (Jun 9), SourceFed broke the story that Google searches have been manipulated to favor Democratic presidential nominee Hillary Clinton.
Google searches are controlled by an algorithm that, in theory, links your search to the most relevant information, largely based off how often other people are searching the same thing. That’s why when you type in “what is the capital of Zimbabwe” you immediately get the answer: Harare (there’s your fun fact for the day).
This system is largely why we trust Google so much. When we ask it a question, we are confident that will be directed to an accurate, unbiased answer. But it turns out, this may not always be the case.
By comparing the autocomplete feature on the Google search bar to their trending searches charts, SourceFed discovered that certain key words and stories that painted the political elite in a negative light were replaced with more flattering searches.
If you type in “Hillary Clinton Cri” into Google right now, you will see suggestions for “Hillary Clinton crime reform” as the top suggestion. Try it on Bing or Yahoo, however, and you are bombarded with results linking the presidential nominee to her criminal investigation, crimes, and her criminal record.
SourceFed dug deeper, ensuring that this wasn’t simply the result of different search preferences amongst different engines. They went to the Google Trends Graphs and found that the autocomplete suggestions were largely skewed away from actual searches.
While “Hillary Clinton crimes” had been searched widely and often, Google’s number one suggestion “Hillary Clinton crime reform” didn’t have enough searches to even register on the graph.
And this isn’t the only example. Try searching for the widely popular “Hillary Clinton Indictment” and you are instead suggested to search for “Hillary Clinton India.”
What does this mean? Google has been manipulating its searches to help paint Clinton in a good light. The other candidates? Not so much. Ted Cruz is quickly suggested to be called “Lyin’ Ted,” there’s no hiding the fact that Trump is labeled a racist, and a quick search of Bernie Sanders immediately takes you to his socialist label.