Chick-fil-A customers may not 'rest' on Sundays ... but they do sit down

Chick-fil-A customers may not 'rest' on Sundays ... but they do sit down

Aug. 23, 2019

Ever wondered where Chick-fil-A diehards go on Sunday when the QSR is closed? Customer analytics company, Buxton did, so the company used its Live Mobile Insights platform to find out. The results suggest that while the Chick-fil-A customers may not "rest" on Sunday, which some Christians keep as the Sabbath, but they do at least sit down to eat out.

According to a news release, Buxton mapped "pings" from mobile devices at Chick-fil-A outlets nationwide on every day but Sunday, then compared that data to restaurants those diners went on Sundays when the chicken QSR is closed. Buxton said that their findings show that Chick-fil-A customers tended to dine at casual brands on Sunday. Their top Sunday choice? Cracker Barrel.

Buxton said their data showed that Cracker Barrel experienced the largest Sunday boost in such foot traffic nationally. That country-store centered casual brand was, in fact, the favorite Chick-fil-A substitute in 19 states, second in six more and third in four more after that, the release said.

But Buxton said all American restaurants known for breakfast saw a significant pickup in Sunday traffic in their analysis, though the top three were still casual brands, including IHOP, Denny's and Waffle House.

The company said they also saw that there were some regional preferences, even though, there again, Buxton's analysis indicates they were all brands outside the fast food realm. For instance, in Ohio, the locally based Bob Evans and Frisch's Big Boy brands placed first and third, respectively. In Wisconsin, fast casual chain, Culver's was the first choice for Chick-fil-A customers, while in Texas, Whataburger was No. 1 and Red Robin ranked first in its home state of Washington.



Photo: iStock

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P.S.

SUN-day is not the Sabbath, the seventh day of the week is the Sabbath, which is Saturday.