Chipotle's Ouija Board Ad: The Occult Origins of 'Summoning the Spirits
Little Light Studios
This October, Chipotle is summoning the spirits. To bring back its margarita, the chain rolled out a crystal ball, a Ouija board with a tortilla chip for a planchette, and a teaser called "Who Said Chipotle Margarita Three Times." It looks like just another Halloween ad, but every piece of it has a history, and some of it is older than you'd think.
In this video you'll discover:
🔮 Where "say it three times" comes from, from Beetlejuice back to Bloody Mary
💎 The ancient practice of scrying, and why crystal balls were buried with Saxon and Viking women
👼 How Queen Elizabeth's advisor John Dee tried to talk to angels through a crystal, and how it ended
🕯️ The Fox sisters, Civil War seances, and Mary Todd Lincoln holding seances in the White House
🪧 How the Ouija board got its name, its patent, and its reputation, and what's really moving the planchette
🍸 Why liquor is called "spirits," and how medieval alchemists named it "the water of life"
📖 What the Bible says about divination, prophecy, strong drink, and being in the world but not of it
"I do not pray that You should take them out of the world, but that You should keep them from the evil one." (John 17:15)
Chapters:
0:00 Chipotle is summoning the spirits
0:23 Say it three times: Beetlejuice and Bloody Mary
1:05 The crystal ball and scrying
1:59 John Dee and the angel conversations
3:10 How God reveals the future
3:28 The Fox sisters and spiritualism
4:02 The birth of the Ouija board
6:06 How does a Ouija board work?
7:00 Why we call liquor "spirits"
8:42 Spirits that lead people astray
9:30 Keep them from the evil one
Scriptures referenced: Amos 3:7, Acts 16:16, 2 Peter 1:21, Revelation 1:6, Proverbs 31:4, Proverbs 20:1, Deuteronomy 18:10-12, 2 Kings 21:6, John 17:15, Philippians 3:20
