Obama wants to rebrand, remarket ObamaCare

By S.A. Miller

November 20, 2013 | 6:29am






Photo: Drew Angerer-Pool/Getty Images

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WASHINGTON — Maybe they should get a license from Apple and call it iCare.

President Obama promised Tuesday that after fixing ObamaCare, he would “rebrand” it for resale to a skeptical American public.

“We’re obviously going to have to remarket and rebrand, and that will be challenging in this political environment,” Obama told a conference of CEOs in Washington hosted by The Wall Street Journal.

But as Obama talked about marketing strategy, more problems emerged with the glitch-plagued HealthCare.gov Web site.

A top cyber-security expert warned Congress that the site is full of holes that likely have already put Americans’ sensitive personal information at risk.

“Hackers are definitely after it,” David Kennedy, CEO of the Web-security firm TrustedSec told a House panel.

“There are just fundamental security principles that are not being followed . . . That could compromise the entire site itself and everything around it,” he said, noting it linked to the IRS, Homeland Security and the credit-reporting agency Experian.

What’s more, a top administration IT official told another House committee that about 30 percent of the Web site is still under construction.

“We still need to build the payments system to make the payments [to insurance companies] in January,” revealed Henry Chao, deputy chief information officer at the Centers for Medicare and Medicaid Services, which runs the Web site.


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