STREET VIEWS

Suddenly, the Paranoids Don't Seem So Paranoid Anymore

http://www.wired.com/

Commentary by Tony Long

Have you noticed? We've become a people that no longer respects, or apparently desires, privacy. Our own or anybody else's.

That's a remarkable thing, when you stop to think about it. We Americans, historically, have fiercely guarded our personal privacy. It's one of our defining characteristics. Others, who live in societies where personal privacy isn't so easily taken for granted, have looked on with a mixture of admiration and bemusement. "Mind your own business" is a singularly American expression.

But now we've allowed that birthright to be compromised, in a hundred little ways, and in a few conspicuously big ones, by an increasingly meddlesome government -- not to mention opportunistic, predatory marketers -- armed with the technology that gives them an easy entrée into our most secret places. Why is that, do you suppose? Have we surrendered to Big Brother because "you can't fight city hall," or have we been lied to, cajoled and softened up for so long by so much stupid television and the endless drumbeat of consumerism that we no longer care?

Do you think you're surfing porn at home in complete anonymity? Do you think the government can't retrieve every single scrap of personal information you own? Do you think The Gap doesn't know that you've moved up to a 34 waist? We've been scanned, cookied and catalogued so thoroughly that there are agencies and companies out there who know more about us than we know about ourselves.

Now, thanks to Google, you can't even expect your privacy to be respected in one of the most paradoxically private places around -- the public street.

People who don't live in big cities often cite the lack of privacy as one reason why they wouldn't. Actually, the anonymity of living in a community of hundreds of thousands of people affords a lot more privacy than one might expect; certainly more than in of those cute little towns where everybody knows everybody else's business.

Or at least it did, until Google came along with Street View.

Now the mere act of walking down a public street is liable to get you some unwanted publicity, especially if you're captured doing something you'd rather not share with the world.

Google says Street View is intended to provide street-level tours of selected cities (currently San Francisco, New York, Denver, Miami and Vegas are so blessed; others are in the works). Why they feel such tours are necessary at all is another question. "Because it's way cool" will probably suffice.

In an Associated Press story, Google spokeswoman Megan Quinn shrugs off any privacy concerns, saying: "This imagery is no different from what any person can readily capture or see walking down the street." I don't know how often Ms. Quinn walks the mean streets of her town, but it's not comparable at all. For one thing, the casual pedestrian isn't staring at a computer screen with your image plastered all over it. And being spotted on the street by a single person, someone as anonymous as you are, is a far cry from being available to the prurient curiosity of millions of online peeping toms.

This is just incredibly vulgar.

But just to be safe, Google makes it clear that it's on firm legal footing; that you have no legal guarantee to privacy on a public street. So if you turn up on Street View as you're ducking into the local porn emporium, that's your tough luck. Maybe it is legal. Probably it is. So what? Being legal doesn't mean being right.

Let's call a spade a spade here, lay all our cards on the table and use all the clichés necessary to make one thing perfectly clear: Google is invading your privacy for the same reason (and only reason) it does anything. It smells a chance to make money and it's going to make money, and to hell with you and your privacy. Do no evil? Balls.

Greed, unfortunately, is another American characteristic. One that will eventually destroy us.

Tony Long is copy chief at Wired News.

Source: http://theuniversalseduction.com/articles/suddenly-the-paranoids-dont-seem-so-paranoid-anymore